Business Training
"The great aim of education

is not knowledge but action."

Herbert Spencer

The success of a company depends on the behavior of its people
In today's Economy, the success of a company depends on the quality of its people: aligning organizational behavior with new market conditions is essential and TRAINING is the tool to do it.
Mercurio Misura Training is not a 'top-down' transfer of successful rules, but interactive paths of personal improvement
THE FIRST STEP TO CHANGE is come into conflict with what we are, or what we think being. To perform change it is necessary to question inveterate habits, inherited clichés, prejudices and resistances: the greater the professional experience, the greater are the resistances to change.

TRAINING means helping people to adopt behavioral models, made their own through intimate conviction.
Participants to training course must become the architects of their own improvement.

Each of our training intervention is customized to the groups of participants, to the corporate policies, to the strengths and weaknesses of the company.
The didactic philosophy on which our training is based is the TWI ("Training Within Industry"), a method of rapid learning, developed by an American working group, the Training Within Industry Foundation in 1940.

TWI has two main concepts:

  • there is no operation so complex that cannot be broken down into phases and key points, so as to become understandable by those who must learn them;
  • every teaching can be successful only when it can generate the desire to learn into the listeners.
A recent analysis shows that 97% of the more than 50,000 participants in the Mercurio Misura courses declare themselves satisfied with the contribution received, defining the techniques learned "directly applicable" to their job, and 82% of them expressed ratings between "good" and "excellent".

Starting from 2020 we have developed On-line Training seminars on the theme of REMOTE COMMUNICATION, particularly useful for sales networks: how to communicate effectively through the new videoconferencing platforms.


Leadership Management
The Manager of the Third Millennium

Leadership, motivation and effective management of a group.
Where is the balance point between a good relationship with collaborators and the achievement of company objectives?
How to motivate collaborators to Team work?
How to use effectively criticism and congratulation?
How to recognize, evaluate and grow the group's skills?

Project Management

The complete management of a new business Project

Manage a project in all its stages of startup, planning, execution, control and closure.

The growing market complexity, as well as the Regulatory & legal processes within companies, implies the need for a Manager to deal with articulated projects run by different corporate functions (Regulatory and Legal, Marketing, Sales, Market Access, R&D, etc.).
The skills related to the management of a Project are no longer required only to the Project Manager but also to all the figures who participate actively in it.

Among the different themes:
- What useful tools and formats to use in the different Project phases?
- How to define the project goals in a specific and measurable way?
- How to plan activities, responsibilities, costs and time of the Project?
- How to plan and manage the risks of a Project?
- How to define effective project indicators?
- How to take advantage of the acquired skills after the closure of the Project?

The course is structured on the PMI - Project Management Institute methodology, using the PMBOK edition 6.

Public speaking 
How to be casual and effective in meeting with large and small groups

What makes a person an effective speaker?
How to turn the tension and fear of public into adrenaline that gives character and effectiveness to the presentation?
How to use yourself, your personality and your mimicry to convince an audience?
Limits and strengths of the PowerPoint presentation: how to reduce the former and expand the latter.

The change in the company  
A big problem and a great opportunity

We live in an Age of rapid and often unpredictable changes, where those who do not adapt die out: this applies to companies as well as to individuals.
How to govern yourself and your collaborators during the processes of change?

Sales: the real goal of the company
Sales tecniques: the subtle art of persuasion

Selling is increasingly a subtle activity, based on the ability to grasp both the needs and the personality of the interlocutor.
The keys to success are: understanding the world in which our customer lives, establishing a useful and trustworthy relationship and differentiating from the competition.

CRM, Customer Relationship Management
Customer Service is a cost that can become a business 
  • The Team Project Leader and the Operator, their professionalism and motivation, contribute to creating a Customer Service that generates customer satisfaction and loyalty, and profits.
  • Customer Service: transforming a customer who claims into a loyal customer. How to sell complementary or additional products and services.
  • The Outbound Telephone: active tool for creation and growth of the business.
  • Written communication: how to be read on paper and in the digital world (e-mail and social media).

Each training course is preceded by a phase of analysis and knowledge of the organization, to make the program even more incisive and customize it to the needs of all participants.

The proposed themes are an ideal basis for achieving Team building objectives.
In addiction it is possible to combine the effectiveness of individual Coaching sessions.


"We can't expect things to change,

if we continue doing the same things."

A. Einstein

Coaching, perfectly complementary to the Training, accompanies it as an opportunity for individual development, helping the Manager to better use their personal resources.

Coaching is an individual process of human and professional growth, which allows people to reach their potential by changing unconscious and repeated behaviors.

Training offers knowledge and techniques; Coaching helps to put them into practice and internalize them: the combination of these two activities increases results in time and quality.

Contact us for more information
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