Market Researches
Market Researches are the connection between information and decision.
We measure information to be strategic partners in decisions and in the paths or ideas of companies.
In order to:
We measure information to be strategic partners in decisions and in the paths or ideas of companies.
In order to:
- Offer different points of view and challenges in understanding and investigating them;
- Identify the key drivers useful for increasing the customer's ROI, analyzing the operational, emotional and strategic levers of a product / service;
- Give voice to ideas and understand their potential;
- Investigate the mysterious universe of emotions.
Our "MUST"
TIME: the feeling of not wasting time is also important for the customer (company, freelancer or consumer). The questionnaires must be short so as not to induce a random response and divert analysis of the insights.
CREATIVITY: Use different points of view and approaches to encourage redemption and have useful outputs.
INNOVATION: we are looking for solutions that cannot be separated from an information and relational system that has fallen into strong multimedia, looking for solutions suitable for the new way of communicating and interacting between individuals and professionals.
Our projects concern different aspects: Marketing, Sales, Communication and internal company dynamics that we can combine or include in the project proposal in different ways, depending on the customer's needs and the point of view from which to "observe" for don't leave anything for granted.
CREATIVITY: Use different points of view and approaches to encourage redemption and have useful outputs.
INNOVATION: we are looking for solutions that cannot be separated from an information and relational system that has fallen into strong multimedia, looking for solutions suitable for the new way of communicating and interacting between individuals and professionals.
Our projects concern different aspects: Marketing, Sales, Communication and internal company dynamics that we can combine or include in the project proposal in different ways, depending on the customer's needs and the point of view from which to "observe" for don't leave anything for granted.
OUR TECNIQUES
Based on the expressed needs and the client's objectives, we propose a mix of solutions considering the reference market (BtoB or BtoC), the penetration into the population and the multimedia of the target of interest:
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Quantitative methodologies: CAWI, CATI, CAMI, CAPI
- Qualitative methodologies: forum online, focus group, face to face, telephone/Skype interview
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Ethnographic research and desk analisys
OUR SOLUTIONS
Analysis of the potential and development of new products / services
- Concept test, product test, positioning research, pack test, segmentation;
- Adv test, copy test.
Research on existing products or services
- Product test, pack test, brand mapping, brand awareness, copy test;
- Mystery client (shopping, call);
- Adv test (pre and post test), copy test;
- Continuous tracking.
Opportunities on new markets and evolution of existing markets
- Scenario investigations, Desk researches, Psychographic researches.
Verification of the corporate image and mission
- Brand Positioning, brand equity.
