THE SECTORS IN WHICH WE OPERATE
INTEGRATION AND SUPPORT TO SALES NETWORKS
Mercurio Misura's Contact Center keeps the relationship between Pharmaceutical company and Doctor alive and constant, supporting Companies both with projects aimed at keeping the value of mature drugs high and with support actions for the launch of new products.
Most of our projects are aimed at supporting the activities of the Sales Network through upstream actions that allow to qualify the interlocutors' interest in a visit, and generate a qualified appointment at the request of the Company (prospect qualification activity) or downstream actions to reinforce the messages transmitted by the sellers.
In addition to the synergistic activities described above, we manage areas or medical targets not covered by the corporate sales network on behalf of various companies.
The integration between the Sales Network and the Contact Center allows the Pharmaceutical Company to expand its "share of voice": the uncovered areas can be managed with a direct and personalized contact.
Most of our projects are aimed at supporting the activities of the Sales Network through upstream actions that allow to qualify the interlocutors' interest in a visit, and generate a qualified appointment at the request of the Company (prospect qualification activity) or downstream actions to reinforce the messages transmitted by the sellers.
In addition to the synergistic activities described above, we manage areas or medical targets not covered by the corporate sales network on behalf of various companies.
The integration between the Sales Network and the Contact Center allows the Pharmaceutical Company to expand its "share of voice": the uncovered areas can be managed with a direct and personalized contact.
DIRECT SALES IN PHARMACY
and PROMOTION IN THE POINT OF SALE
Thanks to the integration of the most modern technologies, we guarantee the Pharmaceutical Company a continuous service available to the Pharmacist, for:
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managing orders directly
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providing systematic updates on products, promotions and events
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enhancing Scientific Research and product quality.
A complete remote selling multimedia system
The Pharmacist is now decisive in the sale of ethical specialties, branded or equivalent, OTC and non-prescription drugs.
The free sale of class C drugs, in Parapharmacy and in large distribution, and the increase of self-prescription make the Pharmacy the battlefield of pharmaceutical Companies.
Every day we use the newest multimedia remote selling system that integrates telephone, web and written communication, to directly deal with all Italian Pharmacies.
