31 August 2021
Relational Marketing
How to transform a request for information into the sale of an apartament
Real Estate
Relational Marketing
How to transform a request for information into the sale of an apartament
Today, more than ever, in the Real Estate market it is not only the price that determines the choices, but the demand for a product that knows how to combine design and elegance with a high level of customization is emerging.
In the face of significant investments in communication campaigns (television, press, posters, leaflets...) often the management of the first contact with the customer is entrusted to personnel who, at that precise moment, are dealing with other things as visits to construction sites, negotiations, meetings, preparation of estimates, etc., with the risk that the welcome will be hasty, the management rough and the conclusion not very effective.
Beyond good intentions, great opportunities are lost.
In the face of significant investments in communication campaigns (television, press, posters, leaflets...) often the management of the first contact with the customer is entrusted to personnel who, at that precise moment, are dealing with other things as visits to construction sites, negotiations, meetings, preparation of estimates, etc., with the risk that the welcome will be hasty, the management rough and the conclusion not very effective.
Beyond good intentions, great opportunities are lost.
WHAT WE DO IN REAL ESTATE MARKET
RESULTS
Over the 50% of calls turned into appointments and 25% of those who ask for information went to the Info point.
Collection of useful information for future Real Estate activities with construction of a relational database daily updated.
- Acceptance and management of each call
- Management of the answering service and the agenda of commercial agents
- Outbound activities to make appointment into the Info point or Showroom
- Traffic building for events
- Update of CRM software and Customer Database
RESULTS
Over the 50% of calls turned into appointments and 25% of those who ask for information went to the Info point.
Collection of useful information for future Real Estate activities with construction of a relational database daily updated.
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