31 August 2021

Pharmaceutical & Healthcare

INTEGRATION AND SUPPORT TO SALES NETWORKS

Mercurio Misura's Contact Center keeps the relationship between Pharmaceutical company and Doctor alive and constant, supporting Companies both with projects aimed at keeping the value of mature drugs high and with support actions for the launch of new products.

Most of our projects are aimed at supporting the activities of the Sales Network through upstream actions that allow to qualify the interlocutors' interest in a visit, and generate a qualified appointment at the request of the Company (prospect qualification activity) or downstream actions to reinforce the messages transmitted by the sellers.

In addition to the synergistic activities described above, we manage areas or medical targets not covered by the corporate sales network on behalf of various companies.

The integration between the Sales Network and the Contact Center allows the Pharmaceutical Company to expand its "share of voice": the uncovered areas can be managed with a direct and personalized contact.

DIRECT SALES IN PHARMACY
and PROMOTION IN THE POINT OF SALE

Thanks to the integration of the most modern technologies, we guarantee the Pharmaceutical Company a continuous service available to the Pharmacist, for:

managing orders directly

providing systematic updates on products, promotions and events

enhancing Scientific Research and product quality.

The Pharmacist is now decisive in the sale of ethical specialties, branded or equivalent, OTC and non-prescription drugs.
The free sale of class C drugs, in Parapharmacy and in large distribution, and the increase of self-prescription make the Pharmacy the battlefield of pharmaceutical Companies.

Every day we use the newest multimedia remote selling system that integrates telephone, web and written communication, to deal with all Italian Pharmacies.

Details:

PHARMA Services

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HEALTHCARE Services

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BEST PRACTICE

LAUNCH OF BIOMOLECULAR TARGET DRUGS:
MERCURIO MISURA's ONCO-TELE-WEB SYSTEM

Cancer diagnosis requires the Oncologist to carry out a molecular diagnostic test on a tissue taken by an Anatomist-Pathologist, who makes use of a specialized laboratory: the results allow him the most appropriate therapeutic choice, but for the doctor and for the patient it is a "Via crucis" that requires time and travel.

Solution: the close collaboration between Mercurio Misura, the Pharmaceutical Company, and an IT Company has generated the Onco-Tele-Web system that allows immediate interaction between Doctor, Patient, Laboratory and Pharmaceutical Company, solving communication problems and allowing logistics operations and all the confidentiality that this situation requires.

Results: 945 Pathologists (including 745 Pathological analysts), 1027 Oncologists and 31 Molecular Biology Laboratories enrolled in the System.

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