Pharmaceutical & Healthcare
INTEGRATION AND SUPPORT TO SALES NETWORKS
Most of our projects are aimed at supporting the activities of the Sales Network through upstream actions that allow to qualify the interlocutors' interest in a visit, and generate a qualified appointment at the request of the Company (prospect qualification activity) or downstream actions to reinforce the messages transmitted by the sellers.
In addition to the synergistic activities described above, we manage areas or medical targets not covered by the corporate sales network on behalf of various companies.
The integration between the Sales Network and the Contact Center allows the Pharmaceutical Company to expand its "share of voice": the uncovered areas can be managed with a direct and personalized contact.
DIRECT SALES IN PHARMACY
and PROMOTION IN THE POINT OF SALE
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managing orders directly
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providing systematic updates on products, promotions and events
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enhancing Scientific Research and product quality.
The free sale of class C drugs, in Parapharmacy and in large distribution, and the increase of self-prescription make the Pharmacy the battlefield of pharmaceutical Companies.
Every day we use the newest multimedia remote selling system that integrates telephone, web and written communication, to deal with all Italian Pharmacies.
Details:
PHARMA Services
BEST PRACTICE
LAUNCH OF BIOMOLECULAR TARGET DRUGS:
MERCURIO MISURA's ONCO-TELE-WEB SYSTEM
Cancer diagnosis requires the Oncologist to carry out a molecular diagnostic test on a tissue taken by an Anatomist-Pathologist, who makes use of a specialized laboratory: the results allow him the most appropriate therapeutic choice, but for the doctor and for the patient it is a "Via crucis" that requires time and travel.
Solution: the close collaboration between Mercurio Misura, the Pharmaceutical Company, and an IT Company has generated the Onco-Tele-Web system that allows immediate interaction between Doctor, Patient, Laboratory and Pharmaceutical Company, solving communication problems and allowing logistics operations and all the confidentiality that this situation requires.
Results: 945 Pathologists (including 745 Pathological analysts), 1027 Oncologists and 31 Molecular Biology Laboratories enrolled in the System.