12 October 2023
Our history
Mercurio Misura was born from the fusion between two companies: the “Mercurio” (Mercury) specialized in Business consulting and Training of Sales forces, and the “Misura dell'opinione pubblica” (Measure of public opinion) focused on Market Researches and Opinion Polls.
History allowed Mercurio Misura to live the entire development of Italian society and entrepreneurship from 1960 to present. With an interdisciplinary and pragmatic approach, it has always offered companies original and often pioneering solutions, in Market Research, Direct marketing and Behavioral training.
In May 1980 Mercurio Misura introduced the Telephone Marketing in Italy at a conference in Riva del Garda near Trento, providing italian companies a model tool to increase the effectiveness of communication with customers, manage sales networks, and carry out fast and cheap market researches.
History allowed Mercurio Misura to live the entire development of Italian society and entrepreneurship from 1960 to present. With an interdisciplinary and pragmatic approach, it has always offered companies original and often pioneering solutions, in Market Research, Direct marketing and Behavioral training.
In May 1980 Mercurio Misura introduced the Telephone Marketing in Italy at a conference in Riva del Garda near Trento, providing italian companies a model tool to increase the effectiveness of communication with customers, manage sales networks, and carry out fast and cheap market researches.
After more than half a century we succeeded largely because we have been able to anticipate changes in the business and, in some cases we started them.
In June 2008, Mercurio Misura received the "Milano Produttiva" award by the Chamber of Commerce of Milan, in the Teatro alla Scala.
In June 2008, Mercurio Misura received the "Milano Produttiva" award by the Chamber of Commerce of Milan, in the Teatro alla Scala.
